Middlemore Autos Ltd

Last updated: 28/09/26

Middlemore Autos Ltd (“we”, “us”, “our”, “Middlemore Autos”) is committed to protecting your privacy. This policy explains what personal data we collect when you use our website, how we use it, and your rights.

WHO WE ARE

Middlemore Autos Ltd, registered in England & Wales (Company No. 12687038), trading as Middlemore Autos.

Registered address: Unit 11B, Parkrose Industrial Estate, Middlemore Road, Smethwick, B66 2DZ

Contact for privacy queries: info@mmvltd.co.uk

WHAT INFORMATION WE COLLECT

We collect personal data when you use our quote request or booking forms, including:

• Full name
• WhatsApp number / phone number
• Email address
• Vehicle registration plate
• Details of the service required and any comments you provide
• Preferred appointment timing

HOW WE USE YOUR INFORMATION

• To provide a same-day quote for the work requested
• To book, manage, and remind you of appointments
• To contact you via WhatsApp, phone, or email regarding your enquiry or booking
• To look up basic vehicle details using your registration plate for quoting purposes
• To improve our services and respond to feedback or complaints

LEGAL BASIS FOR PROCESSING

• Contract: to provide the quote or service you’ve requested
• Legitimate interest: to follow up on enquiries and improve our service
• Consent: where you opt in to marketing communications, if applicable

SHARING YOUR INFORMATION

We do not sell your personal data. We may share limited data with:

• WhatsApp / messaging providers, to communicate with you about quotes and bookings
• Our website/booking system provider, to process appointment bookings
• [Insert any third-party analytics or marketing tools used, e.g. Google Analytics, Meta Pixel]
• Parts suppliers, only where necessary to fulfil a job (no 

To exercise any of these rights, contact us at info@mmvltd.co.uk.

DATA SECURITY

We take reasonable technical and organisational steps to protect your personal data against unauthorised access, loss, or misuse.

COMPLAINTS

If you’re unhappy with how we’ve handled your data, you can contact us directly at info@mmvltd.co.uk, or lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

CHANGES TO THIS POLICY

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.

Middlemore Autos Ltd · Company No. 12687038 · Unit 11B, Parkrose Industrial Estate, Middlemore Road, Smethwick, B66 2DZ